All Silvercode websites are fitted with basic SEO (Search Engine Optimisaiton).

Our websites are all built with basic SEO best-practices, which most businesses find sufficient. However, if you’d like to further improve your website’s visibility in search engine results, there are two main strategies to choose from:

Search Engine Marketing (SEM)

This strategy targets paid search results (Pay Per Click Advertising). Paid advertisements are optimised to take your website straight to the top of search results for specific keywords or phrases of your choice.

Comprehensive Search Engine Optimisation (SEO)

This strategy targets organic search results. This involves hiring a dedicated SEO (Search Engine Optimisation) agency to improve your website’s organic search ranking through a variety of techniques.

Paid vs. Organic Search Results

What’s the difference?

The most important thing to know about search engine results is that the results are divided into two main areas.

Paid Search Results (shown in green below)

The first area is typically shown prominently at the top or side of the search result page and includes paid advertisements based on what words were typed into the search.

Organic Search Results (shown in red below)

The second area, shown below the paid advertisements, includes the organic search results. The order of the results is determined by the search engine’s own algorithms. While the formula of these algorithms is always a closely-guarded secret, it is widely assumed that they factor in such things such as how many other websites link back to the page, the text and image content on the page, the number of visitors the page receives, the age of the page and so much more.