SEM vs SEO: Which Is Better For Getting Your Website To The Top Of Google?

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SEM vs SEO: Which Is Better For Getting Your Website To The Top Of Google?

2018-12-10T04:27:13+00:00February 1st, 2018|SEO (Search Engine Optimisation)|

All Silvercode websites are fitted with basic SEO (Search Engine Optimisaiton).

Our websites are all built with basic SEO best-practices, which most businesses find sufficient. However, if you’d like to further improve your website’s visibility in search engine results, there are two main strategies to choose from:

Pay Per Click Advertising

This strategy targets paid search results. Paid advertisements are optimised to take your website straight to the top of search results for specific keywords or phrases of your choice.

Comprehensive SEO Services

This strategy targets organic search results. This involves hiring a dedicated SEO (Search Engine Optimisation) agency to improve your website’s organic search ranking through a variety of techniques.

Paid vs. Organic Search Results

What’s the difference?

The most important thing to know about search engine results is that the results are divided into two areas.

Paid Search Results (shown in green below)

The first area is typically shown prominently at the top or side of the search result page and includes paid advertisements based on what words were typed into the search.

Organic Search Results (shown in red below)

The second area, shown below the paid advertisements, includes the organic search results. The order of the results is determined by the search engine’s own algorithms. While the formula of these algorithms is always a closely-guarded secret, it is widely assumed that they factor in such things such as how many other websites link back to the page, the text and image content on the page, the number of visitors the page has received and the age of the page.

Paid vs. Organic Search Results

The pros and cons.

Pay Per Click Advertising (Paid Search Results)

  • Get your website to the top of Google quickly. Results are typically achieved within just 1 week.

  • Choose your advertising spend. Pay Per Click advertising platforms are a budget-friendly option for any business size.
  • Results can be completely guaranteed.

  • Pay Per Click platforms such as Google AdWords, Facebook Marketing and Bing Ads are official advertising platforms, the use of which poses absolutely no risk to your website’s organic rankings or reputation.

  • The use of Pay Per Click advertising may have a positive effect on your organic rankings over time.

  • Pay Per Click advertising makes it possible to achieve total and complete tracking of your spend investment, which is something that SEO cannot provide.

Comprehensive SEO Services (Organic Search Results)

  • SEO consultants typically charge between $1000 – $3000 AUD per month.

  • Rankings will possibly decline as soon as you reduce/cease paying for monthly SEO consultancy services. SEO should be considered an ongoing/permanent expense to maintain – else you will need to do some of the work yourself to maintain it after you stop paying a consultant.

  • In Google’s own words, “No one can guarantee a #1 ranking on Google”. Extreme caution should be taken when dealing with any SEO consultant who guarantees any particular result.

  • If at any time your competitors invest more time or effort in their SEO strategy, they may overtake your rank.

  • Results may take up to a year or more to appear.

  • SEO comes with the risk of causing your website to be permanently blacklisted from Google should your SEO consultant use deceptive/aggressive methods.

Our Recommendation

Pay Per Click Advertising vs. Comprehensive SEO Services

Since attempting to manipulate your organic Google rankings with Comprehensive SEO Services can be risky and expensive to maintain, we believe your marketing budget is better spent on Pay Per Click Advertising. However, the most optimal strategy, provided you have a budget that will allow it, would be to have both tactics running in tandem.